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Pocket Pitch Mapping Exercise
· BUILD YOUR POCKET PITCH VISUALLY ·
This hands-on worksheet helps you explore different combinations of your professional identity, audience, benefit, and method. Perfect for visual thinkers who want to see all possibilities at once.
From: Chapter 2, pages 40-42
What You'll Need:
Colored sticky notes or index cards
Marker
Large flat surface
Strategic Story Design Triangle
· ORGANIZE YOUR THINKING FOR ANY PROJECT ·
Use this visual brainstorming tool when starting a new communication project. Helps you see how strategy, story, and design work together. Great for teams or solo work.
From: Chapter 7, pages 143-145
What You'll Need:
Sticky notes in three colors
Large surface (whiteboard, paper, or wall)
Marker