Free Book Resources

Pocket Pitch Mapping Exercise - Build Your Pocket Pitch Visually

This hands-on worksheet helps you explore different combinations of your professional identity, audience, benefit, and method. Perfect for visual thinkers who want to see all possibilities at once.

From: Chapter 2, pages 40-42

What You'll Need:

• Colored sticky notes or index cards

• Marker

• Large flat surface

Strategic Story Design Triangle - Organize Your Thinking for Any Project

Use this visual brainstorming tool when starting a new communication project. Helps you see how strategy, story, and design work together. Great for teams or solo work.

From: Chapter 7, pages 143-145

What You'll Need:

• Sticky notes in three colors

• Large surface (whiteboard, paper, or wall)

• Marker