How to Pitch (Almost) Anything.
"So, what do you do?"
You know the drill. You blurt out a title, stumble through a response that's way too long, and watch another chance to connect slip away.
I get it. I'm a Story Strategist, and for years I couldn't even explain what that meant.
Here's the thing: the challenge isn't having good ideas. It's communicating them in a way that actually lands. Whether you're pitching a concept, briefing a team, explaining your research, or just trying to answer "what do you do?" without the blank stares.
I wrote How to Pitch (Almost) Anything because I got tired of watching brilliant work die in the room simply because the pitch wasn't clear.
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Why This Book
A communication book that actually works for real people in real situations.
How to Pitch (Almost) Anything gives you Strategic Story Design, a refreshingly simple system with short chapters, practical exercises, and real examples you can use immediately. No complicated theories or corporate jargon, just straightforward methods that work whether you're an entrepreneur, corporate professional, creative, academic, or anyone whose expertise deserves to be understood.
What’s Inside
This isn't a book about "telling your story." It's a book about designing your story—strategically, intentionally, and with purpose.
It's a step-by-step guide to strategic storytelling, packed with exercises, examples, and real-world case studies. Whether you're building a brand, pitching a project, or just trying to explain what you do in a way that actually resonates—this book will show you how.
Three tools you'll use forever:
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Clarify your strategic foundation on a single page.
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Explain what you do in two clear sentences.
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Quality-check any communication before it goes out.
I wrote this book for the people I work with every day: entrepreneurs who can't quite explain what makes their work different. Nonprofit leaders who know their mission matters but struggle to make donors care. Creative professionals who are brilliant at what they do—but terrible at talking about it.
If you've ever felt like your story isn't landing, this book will help you find the words. And more importantly, it'll help you design a strategy around those words so your story shows up everywhere—from your pitch deck to your Instagram bio.
Ideal Reader:
Entrepreneurs & founders | Creative professionals | Nonprofit leaders | Marketing & brand teams | Anyone who needs to communicate their value more clearly
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Published by Pearson Business, 2025